I am a big follower of Armin Vits BRANDNEW and being a designer that often has to re-brand a client I turn to this site to see what everyone is doing. Recently AOL announced they were dropping the mark and going with Aol. as the new logo type
The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images.
It’s one consistent logo with countless ways to reveal.
Tim Armstrong, Chairman and Chief Executive Officer of AOL.
Now following the way of Aol. at&t will move from its updated (Saul Bass original) to a name dropped from the logo look
like nike and apple. Does this degrade from a brands look or make them more friendly?
